When the right words mean everything

WebExperts produces an exhaustive list of relevant search terms, accompanied by effective copy for each term, to give your Pay-Per-Click advertising campaign the best possible start.

We have inside out knowledge of the editorial review process that PPC search engines go through. Our dedicated team is also committed to continual research into how people search for your products and services online. Using our bespoke in-house software, we monitor the number of searches made every month for each combination of keywords entered into search engines by web users looking for your product or service type, and feed this information directly into your PPC campaign.

WEBEXPERTS's copywriting team are incredibly well versed in the art of creating sharp, relevant ad text for each search term produced. Combined with our specialist knowledge in marketing and project management, this will give your campaign a solid foundation built on the right keywords, the right editorial, optimised landing pages, and the right search engines for your business - delivered on time and on budget.

A perfect loading, everytime.

It's critical to ensure that once web users click through to your site from a search, they find exactly what they want, and - most importantly - buy it. WEBEXPERTS will help you maximise your conversion rate.

WEBEXPERTS will work with you to assess your website content and select the landing pages for your PPC campaign that will offer highest conversions. We'll ensure that users' search queries are matched to the most relevant landing pages.

We will then aim to optimise the performance of landing pages in sync with your PPC campaign.

Typically, these changes can include:

Page layout and navigation: Are your web pages making it as easy as possible for the user to find exactly what they want, and then buy it? We will assess this and identify changes to boost the effectiveness and profitability of your key landing pages.

Call to action analysis: Are you capturing your users' attention and encouraging them to buy through the simplicity of the process? We'll help you ensure that the instructions and links for buying are as clear and accessible as possible on the page.

Conversion path optimisation: Our team will work with you to ensure that potential buyers take the quickest and easiest route to conversion, minimising the risks of aborted purchases.

Ensuring objectives are kept in focus: Our landing page optimisation recommendations will take on board the initial primary objectives of your PPC campaign, so that the optimisation of each page fits into the bigger picture of successfully meeting your campaign targets.

Helping your products jump the queue

WEBEXPERTS’s shopping feed management services can help your products appear in shopping comparison engines and listings websites, ahead of the competition. Our service is based on our unique technology platform that enables us to take your product feeds, apply our optimisation filters and then upload them directly into the shopping engines. This achieves maximum results for your products, with minimum involvement from you.
Shopping comparison sites that WEBEXPERTS will set up and manage your listings on include:

• Google Product Search
• Shopping.com

Transparency down to the last penny

We monitor every click-through and offer you detailed reports, resulting in a clear and accountable campaign. Our ‘Open Book’ policy also means you can access all your accounts continually.

We understand that a PPC advertising campaign can be a significant investment for you, so we also understand the importance of offering you complete transparency and a campaign that is accountable at every key stage – ensuring you have all the figures you need to show that your money is being well spent.

Our tracking systems allow us to monitor and then produce detailed reports that keep you informed at all times. We can track your PPC activity based on a variety of metrics including Cost-Per-Acquisition (CPA), Cost-Per-Click (CPC), Total Costs, Conversions, Sales, Visitors/Clicks and Return On Advertising Spend (ROAS) and Profit on Investment (POI).

Only by monitoring every click-through, from every search engine, every minute of the day can we ensure the level of transparency and service that WEBEXPERTS promises.

Managing your website management system to maximise the benefits

WEBEXPERTS's unique Search Engine Optimisation technology platform takes a 'search engine view' of CMS-generated pages before they go live, ensuring your site retains optimum search engine performance.

Content Management Systems (CMS) are great for enabling your staff to easily update your website. Unfortunately, some CMS can make it difficult for search engine spiders to crawl and index your content. WEBEXPERTS' bespoke CMS service is designed with maximum search engine compatibility, but we can also optimise your existing CMS - whether it's a commercial package or bespoke system.
WEBEXPERTS' CMS Optimisation services will solve any technical problems your CMS might pose, helping to realise your website's full potential in search engine results pages.

Our SEO technology platform takes a 'search engine view' of your CMS-generated pages before they go live. This gives us all the information needed for quick and accurate recommendations to solve any problems - minimising any risk and hassle for you.
The WEBEXPERTS team's expertise ranges from commercially available CMSs to our own bespoke systems, and we can also advise on which CMS is most suitable for a specific web migration project.

Doing the hard work so you don't have to

By creating and managing your search engine accounts, we can help increase your advertising returns - giving you more time to focus on running your business.

WEBEXPERTS understands that managing several search engine accounts is a juggling act that is both difficult and time-consuming. We can reduce your Cost-Per-Click (CPC) and increase your ROI through our efficient management practices, supervising and adjusting bids on thousands of search terms. We work with all the major Indian, UK and European PPC search engine networks, including Google, Yahoo! Search Marketing, MSN and MIVA. And for those customers operating in niche market sectors we also have established relationships with many specialised search engine partners.